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How to Watch the World Cup Without Being Tracked

Jason Sattler

27.06.18 2 min. read

Chances are pretty good that if you’re a World Cup fan, you’ll be watching at least one match on your phone.

As more than 3 billion people watched the 2014 tournament in Brazil on TV, another 280 million people in 40 countries watched it online, according to FIFA. That digital audience represented about 9.6 percent of global Internet users, which numbered about 3 billion at the time. Today the total population of the Internet is over 4.1 billion and more people than ever are watching streaming video on their devices. The likely number of World Cup viewers watching 2018’s matches from Russia online should easily pass half a billion, if it hasn’t already.

If you’re one of these online viewers, you probably have already thought about using a VPN.

There are several reasons why more and more people use a VPN to go online, including protecting your privacy, encrypting your web traffic and hiding identifiable information like your IP address. If you use our FREEDOME VPN, which is available in F-Secure TOTAL, you can not only hide your location from trackers, you can also choose a virtual location so you can watch a match through your home service even if you’re traveling.

And there’s another useful advantage to FREEDOME for people who care about their privacy.

Nearly everything you do online is tracked, and the data is stored, possibly forever. With this information, marketers build profile of you to target you with manipulative prices and marketing messages. F-Secure FREEDOME is different to other VPNs: it blocks intrusive trackers. This makes your online browsing smoother as websites load faster. Most importantly, we never log your traffic, a promise we back up with our 30-year record of protecting our customers’ data operating under Finland’s strict privacy laws.

If you want to see how you’re bombarded by trackers as you watch almost anything online, check out our Tracker Mapper, our interactive, visual map that reveals who is tracking you. You may start to feel you’re as exposed as you would be if your browsing history were exposed to a whole stadium of fans.

That’s something to keep in mind before you start searching for the next match.

Jason Sattler

27.06.18 2 min. read


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